Is Your ICP Real—or Just a Guess? How Clean Data Boosts GTM Results

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Agenda

Our experiefcne tells us that 91% of CRM data is incomplete. 30-40% of people change jobs every year. Think your database is clean? Probably not.

PURPOSE

This webinar is hosted by John Lane, who will be discussing the impact of dirty data on your go-to-market success with Matt Arkin, and Matt McKinnon of Your ICP.

The topics we'll discuss helps RevOps, Marketing Ops, Sales leaders, and GTM pros tackle the data hygiene issues quietly holding back their go-to-market results. Learn how to align your database with your Ideal Customer Profile (ICP), reduce waste, and unlock better targeting, engagement, and sales outcomes.

AGENDA

Welcome & Introductions
Dirty Data = Lost Pipeline
Your ICP ≠ Your CRM
Client Story: What changed when they cleaned up
Q&A

John Lane

What I Do and Why
Most companies struggle with communication, especially under stress or change. This leads to unproductive conflict and poor decision-making, ultimately harming productivity. My role is to help leaders fix communication breakdowns and improve decision-making.

Order of operation: Fix communication first, and everything else follows.

How I Help
I provide leaders with data-driven insights into team members' traits, helping them tailor communication, coaching, and motivation strategies. My individualized coaching guides help teams unlock their full potential.

Who I Work With
I work with leaders who:

Are committed to developing their team.
Feel frustrated when team members underperform.
Value feedback and personalized data to improve leadership and team dynamics.
What to Expect
I offer actionable, tailored programs based on your team’s needs. Together, we’ll:

Understand your leadership traits.
Provide individualized coaching for your team.
Build a communication framework to enhance performance.
If this sounds like a fit, let’s talk! Book a complimentary assessment to explore how we can unlock your team’s potential.

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