Is Your ICP Real—or Just a Guess? How Clean Data Boosts GTM Results

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Agenda

Our experiefcne tells us that 91% of CRM data is incomplete. 30-40% of people change jobs every year. Think your database is clean? Probably not.

PURPOSE

This webinar is hosted by John Lane, who will be discussing the impact of dirty data on your go-to-market success with Matt Arkin, and Matt McKinnon of Your ICP.

The topics we'll discuss helps RevOps, Marketing Ops, Sales leaders, and GTM pros tackle the data hygiene issues quietly holding back their go-to-market results. Learn how to align your database with your Ideal Customer Profile (ICP), reduce waste, and unlock better targeting, engagement, and sales outcomes.

AGENDA

Welcome & Introductions
Dirty Data = Lost Pipeline
Your ICP ≠ Your CRM
Client Story: What changed when they cleaned up
Q&A

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